Lost Project co

Lost Project Co. is a DTC apparel brand I founded and creative-directed end-to-end. I developed the identity system from scratch logo suite, typography, color, graphic language, and brand voice and translated it into cohesive product design across garments, packaging, and e-commerce. I owned the full creative pipeline from concept to production: illustration/graphics, layout systems, product mockups, content direction, and the templates needed to keep drops consistent while moving fast.

On the growth side, I built an affiliate + influencer engine that prioritized efficiency and authenticity over ad spend. Using creator partnerships and lightweight campaign toolkits, we reached hundreds of thousands of followers combined while keeping total spend under $1,000. That distribution translated into real demand and repeatable release momentum, and the brand generated enough traction to progress into retail diligence conversations with Zumiez a strong signal of market fit and brand credibility at the consumer level.