Paradox Art (DTC Apparel / Influencer Campaign)

Paradox is an apparel brand project where I led creative direction for a drop built to perform through creator-led distribution. I designed the core graphics and product concepts, ensured the brand had a cohesive look across garments and web, and built supporting creative assets so the product could be presented cleanly in content: thumbnails, layouts, and conversion-friendly visuals that translate well on screen.

The key outcome was a major distribution win: the brand secured a sponsored YouTube integration on a channel with 1M+ subscribers, and the video achieved ~500k views as an advertisement. That placement drove a strong burst of orders and validated the creative + distribution approach turning a small drop into measurable demand through high-reach creator media. This project shows my ability to combine brand taste with marketing execution, building assets specifically designed to convert in real-world channels.