CoinPela

CoinPela is a fintech/AI trading platform I co-founded, where I serve as Chief Creative Officer and led brand and creative direction from 0→1. My focus was building trust and clarity around a complex product: a premium visual identity, a consistent design system, and a user experience that feels approachable and credible. Deliverables included the full logo/identity system, messaging and brand tone, UX flows and high-fidelity Figma prototypes, plus the web and investor-facing materials used to communicate the product vision.

The work directly supported traction and business development. I packaged CoinPela for partners and investors through decks, one-pagers, diagrams, and demo-ready prototypes assets designed to explain the platform quickly and make the opportunity feel real before full build-out. As a result, CoinPela generated significant interest from VCs and entered active conversations with partners exploring collaboration. The company was also named a Semi-Finalist in Pepperdine’s Most Fundable Companies competition, reinforcing external validation of the business and the quality of its positioning.